RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. An RSS feed is one of the easier ways to get people to return to your blog. There are so many people out there who do not want to constantly load up a website or search through it, so having something they can subscribe to just makes it that much easier. It is important to convert as many people as possible to subscribers.
To start with, having an icon which is visual enough that it will be noticed right away. Make it stand out. It doesn't have to be incredibly different from your theme. There are many different icons available, or you could create your own.
Using services like FeedBurner for your RSS feed helps as well. Insert your feed link, and the will optimize it for a variety of formats. The entries are tracked so you can see how many people are joining, can have advertisements to earn you money, and earn you advertising through the Pingback service.
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