Monday, June 29, 2009

Keyword Placement in HTML

After discovering your all important keywords possibly using tools like these to help, you should immediately take advantage of them every way you can on your page. Search engine spiders search code as well as content, and it's important to keep that in mind while creating your site. This is why it's important that you research your keywords in the creation process of your page. Here are some of the most important areas:

  1. <title> tag:
    <title>Web Animation and Design - Georgian College</title>

  2. Heading tags (<h1>, <h2>, <h3>):
    <h1>Georgian College brings education to life</h1>

  3. <strong> and <em>:
    <p><strong>Georgian College</strong>
    brings education to life</p>

  4. Link Labels:
    <a href=""> Gerogian College
    - Your College, Your Future</a>

  5. File Names (images, external css files, etc.):

  6. Alt Attributes:
    <img src="orange_habiscus.jpg" alt="The most beautiful flower
    brought from the gardens in Ottawa />

  7. Table Elements (<th>, <caption>, <summary>)

  8. <acronym> and <abbr>

  9. The first line of the first paragraph on the page

  10. Meta description tag

  11. URL of your pages
Of course it's important to scatter keywords in the content of your page as well, but the more keywords you can fit onto your page naturally, the better your page rank will be later on.

1 comment:

  1. Along with #4, and similar to #6; you can add title="clever title here" to link tags. It has about the same weighting as alt text.

    It may also be worth noting things that search engines prohibit in another article, like text that's never useful to visitors (e.g. keywords that are always invisible). If only a search engine will read it, Google may ban it from their listings.